They let users select music snippets for their videos, which helped build a very small user base. It led to them focusing on video content again, this time shorter (15s - 60s), which they thought would help keep the content light and playful. Zhu & Yang then began searching for a new business model in the consumer, social, and multimedia space. They were unable to secure further investment, and after losing traction, they shut the service down. However, once launched, this online self-learning platform did not get enough traction and the content produced was not engaging enough. After having investors fund this venture, it took them about 6 months to build the product. Before launching Musical.ly, Zhu and Yang teamed up to build an education social network app, through which users could both teach and learn different subjects through short-form videos (3–5 minutes long). was founded by long time friends Alex Zhu and Luyu Yang in Shanghai, China. on November 10, 2017, and merged it into TikTok on August 2, 2018. By the end of May 2017, the app had reached over 200 million users. In June 2016, Musical.ly had over 90 million registered users, up from 10 million a year earlier. The app also allowed users to browse popular "musers", content, trending songs, sounds and hashtags, and uniquely interact with their fans. Through the app, users could create 15-second to 1-minute lip-syncing music videos and choose sound tracks to accompany them, use different speed options (time-lapse, fast, normal, slow motion, and epic) and add pre-set filters and effects. The first prototype was released in April 2014, and the official version was launched in August of that year. Musical.ly (stylized as musical.ly) was a Chinese social media service headquartered in Shanghai with an American office in Santa Monica, California, on which platform users created and shared short lip-sync videos. For the word in its adverb form, see music.
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